Lesson 1 — Camera Settings

First Things First

Knowing the ins and outs of your camera is the first step in creating beautiful imagery. It allows you to take an image out of your mind’s eye and put it out into the real world. Understanding how your camera works will help you shoot faster, and more efficiently. Plus there’s SO many incredible tools within DSLR + mirrorless cameras, it’s awesome to know the mind-blowing things they’re capable of!

In Lesson 1, we’ll go over:

• Module 1 — Aperture, Shutterspeed, ISO, and RAW vs JPEG (this might all sound like mumbo jumbo now, but not after going through the course!)

• Module 2 — Live View + Focus, including auto focus points, AF Modes, and what modes work best for which shooting settings.

• Module 3 — Shooting Mode Dial + Exposure , including metering and continuous shooting mode.

• Module 4 — Setting up to Photograph Yourself in Frame, including setting up your camera for wifi, shooting remotely with your phone, shooting with an actual remote, and shooting at intervals solo to capture motion.

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Lesson 2 — Lenses + Focal Lengths

Making Photography Magic

Deciding what lens to invest in is a big decision! In this course we’re going over all the things that make up a lens, and what kinds of lenses to use for which types of shots. Using a good quality lens can make a HUGE difference in the quality of your image, and I have some tried + true recommendations for you here!

In Lesson 2 we’ll go over:

• Module 1 — Focal Lengths, Aperture Notation, + Full Frame vs Cropped Frame Lenses, including which focal lengths are best for which shooting angles, and why I recommend against using a cropped frame lens.

• Module 2 — Zoom, Prime, and Tilt-Shift Lenses, including which you should use for particular captures + shooting environments.

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Lesson 3 — Working with Light

The easiest way to create a WOW factor

Being able to work with and manipulate natural light makes a huge difference in overall image quality. Working with natural light is free (woohoo!), but that also means that when the weather changes the light changes. A conundrum, for sure! There are things you can do to make it work to your advantage though, and once you understand the important role light plays in images, and what types of light work best, you’ll be a photography master.

In Lesson 3, we’ll go over:

• Module 1 — Natural Light + White Balance, including how to create soft diffused natural light while keeping shadows, plus the color casts of different forms of light.

• Module 2 — Artificial Fill Light for Natural Light Photographers+ Recommended Gear, and nope this isn’t a strobe light. The artificial fill light I recommend is SUPER easy to use and affordable! Plus lots of other equipment recommendations that will make your shooting set up easy peasy.

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Lesson 4 — Styling + Storytelling

Crafting Your Narrative Within the Frame

Learning and tuning into your visual voice is essential in creating a style that clearly conveys you + your brand. Styling is something that most folks struggle with, but do not fret! There are actual tools and techniques you can use to create a visually compelling image that BOTH resonates with viewers AND tells your story. Let’s dive in!

In Lesson 4, we’ll go over:

• Module 1: Composition + Balance, including tips + tools for crafting eye-catching compositions and techniques for creating balance within the frame, and what that actually means.

• Module 2: Color Theory, including working with the color wheel and creating purposeful color ‘themes’ for shoots.

• Module 3: Props + Shooting Surfaces + Backdrops, including my FAVORITE prop + shooting surface sources, as well as what to look out for when choosing props + surfaces for a shoot.

• Module 4: Plating, including how to keep dishes looking fresh when they’ve been sitting out, how to add dimension + breathe life into to plain-looking dishes.

• Module 5: Storytelling, including best-practices for creating a frame that draws the viewer in and makes them feel as through they’re a part of the story.

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Lesson 5 — Branding + Social Media

Being Heard

With all the algorithm changes, growing on social media can definitely be tricky at first. However, there are lots of tools + strategies out there for you to use that will help you reach your key audience, and we’re diving into all of them in this portion of the course! Honing in on what makes your brand unique visually + what you have to offer to your following is a key part of that process, too, so we’ll also focus on that. Get ready to learn all about branding, instagram, pinterest, email lists, and client communication!

In Lesson 5, we’ll go over:

• Module 1: Visual Branding, including what aspects of your brand should have a cohesive look + feel.

• Module 2: Instagram, including growth strategies, posting frequency, hashtag techniques, the apps I recommend to use alongside IG, and lots more!

• Module 3: Pinterest Strategy, including ways to boost your site traffic through Pinterest + tools to make pinning easier + automated.

• Module 4: Your Email List, including my recommend email list building platform + techniques for growing your email list.

• Module 5: Client Communication, including my list of must-ask questions that will save you loads of headaches later on.
  

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Lesson 6 — Adobe Lightroom

Post-Processing Makes Perfect

The ability to transform an image from ‘okay’ to ‘ah-mazing’ in Lightroom is nothing short of mind-blowing. This application was made specifically for editing photographs, and has all the tools you’ll ever need to correct anything that might be bothering you about any image. Don’t like that stray cat hair? Gone! Annoyed by how dark the tabletop turned out? It’s brightened back up in a couple of seconds! We’re diving deep into the full Lightroom suite, including Classic CC, Desktop CC, and Mobile CC, and I’m going to show you the true magic of their editing powers.

In Lesson 6, we’ll go over:

• Module 1: Editing in Lightroom Classic CC, including spot correction and selective adjustments to one area of frame.

• Module 2: Editing in Lightroom Mobile CC, including the amazing shooting aspect of the app that gives you total control over shooting settings on your phone.

• Module 3: Editing in Lightroom Desktop CC, including best-uses for this app vs Lightroom Classic CC.

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Lesson 7 — Creating Cinemagraphs

The Magic is in the Movement

Cinemagraphs *consistently* give me the best engagement on social media, and I can’t recommend making them highly enough. The motion they capture allows you to create a sense of presence + reality within the frame. Plus, the fact that you can also edit the photo aspect of the image in Lightroom, means that you can easily create a video that is completely in line with your overall visual style. It’s an incredible method for creative storytelling, and an awesome tool to use for growing on social media.

In Lesson 7, we’ll go over:

• Shooting a cinemagraph, including the techniques for capturing both the still image + the movement portion of the cinemagraph.

• Editing the cinemagraph, including how to assemble + export it in the Cinemagraph Pro application.

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It’s Bonus Time!!!

Some Extra Goodies Just for You

I’ve included several of the things I get asked most about, and that’s tethering, backing up files, and what gear I recommend. Shooting tethered is a great way to see your image displayed on your computer’s big screen as you’re shooting. It makes it so much easier to spot any issues and make corrections during the shooting process! As for the gear, I’ve spent years testing out various types and pieces of equipment, and I’m sharing the ones that I recommend + love with you!

In the bonuses, you’ll get:

Video tutorial all about shooting tethered, including shooting tethered with a cable vs shooting tethered with the wireless connection in wifi-enabled cameras.

My recommended gear list, including both physical goods, like my fave tripod, and digital goods, like my favorite email list building platform.

Invitation to an exclusive Facebook group with 2x per month Live Q&A sessions. The power of community is REAL, and me and your fellow coursemates will be there to share insights, tips, workarounds, and support you. Plus, I’ll be doing live Q&A sessions twice a month for 12 weeks so we can troubleshoot and you can get clarity about whatever’s on your mind.

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