Lighting, Styling, Branding +
Social media Course
TELL YOUR STORY
Lighting and styling play starring roles in creating a beautiful photograph, and in this portion of the First We Eat Online Course, you will learn all about manipulating natural light, telling a story through styling, and the branding side of photography + blogging—including strategies for growing your social media following, apps you should be using, how to find your own voice, and MANY other topics.
You'll also learn all about color temperature, direct vs diffused natural light, and how to achieve a properly exposed image, as well as styling tips and tools, plus a bird's eye view video of me styling a scene from start to finish.
I've spent the last 9 years shooting with natural light, styling scenes for blog posts, Secret Suppers, + workshops, and have created a successful business doing all of the above—and now I'm sharing everything I've learned with you!
- In-depth video tutorial on Manipulating Natural Lighting, including the ideal light for shooting food, how to deflect/reflect/block light, creating a 'moody' image, color temperature, direct vs diffused natural light, how to achieve a properly exposed image, and more!
- In-depth video tutorial on Styling + Storytelling, including how to find your creative voice, strategies for styling an image, telling a story through visual cues, prop sources, a bird's eye view video of me styling a scene from start to finish, and lots of other info!
- In-depth video tutorial on Branding + Social Media, including negotiating with clients, strategies for growing your social media following, apps you should be using, what details to ask about in a contract, and more!
- 3 hands-on assignment exercises corresponding to each lesson to help you put your newfound skills into practice
- Chapters 3, 4, and 5 of my exclusive e-book "On Food Styling, Photography, & Blogging", which addresses all of the above in text-form (which means no need for excessive note-taking, hurray!)
The fee for the workshop goes towards covering overhead costs like squarespace fees, marketing funds for Facebook ads and Google search promotions, email services like MailChimp, and webinar hosting. The fee also goes towards the investment made in creating the course, including equipment like the video cameras, microphones, etc., as well as the time investment. The profits after the overhead costs go towards our home construction savings fund—I recently purchased 29 acres of clear-cut forest from a logging company and am working to restore the land and am saving to build a home there and start a real homestead outside of the city. You can read more about the process here if you are interested. I truly appreciate all of your support, and would love to help you learn + grow your creative skillset.
WHY YOU SHOULD TAKE THIS COURSE
- Being able to take your blog or photography career full-time allows you to work from home, have a flexible schedule, and create the work life that you want to lead.
- On the low end, a professional food photographer's day rate starts at $1,500 per day, and a stylists fee typically starts at $750 per day. Bloggers are paid thousands of dollars for 1 instagram or blog post. Taking the course is an investment in your career and your skillset that will allow you to take on higher profile and higher paying clients.
- Eva has spent hundreds of hours teaching photography and branding workshops, both online and in person, and is an incredibly insightful and intuitive teacher. She comes from a family of teachers (her mother was an elementary school teacher and her sister is an elementary school teacher as well), and teaching is something that comes very naturally to her. She excels in imparting knowledge in an approachable, easy-to-understand way.
- As more folks enter the world of blogging, food styling, and photography, it's increasingly more important to make your work stand out from the crowd. This is not a cookie-cutter branding workshop where everyone's work ends up identical, this is about helping you find your own voice, master your craft, and hone your abilities—to make your work, passion, and creative life the best it can possibly be.
Do I need a DLSR to take this course?
For this portion of the online course, I highly recommend using a DSLR or mirrorless camera. This will give you the most control over the final image and have the highest image quality, so investing in one is a good idea if this is something you want to pursue professionally.
What equipment do you recommend?
You can read through all the equipment I recommend using here.
How long are the video tutorials?
Each video tutorial ranges from about 11 to 17 minutes long, there are 3 video lessons total, as well as 3 hands-on assignment exercises corresponding to each lesson to help you put your newfound skills into practice, and chapters 3, 4, and 5 of my exclusive E-book "On Food Styling, Photography, & Blogging".
Can I get feedback from Eva on my work?
Yes, if you'd like you can add on a 1-hour mentoring session with Eva via skype to ask her absolutely anything (feedback on your blog layout, your images, picking her brain on any photography/blog/writing/social media specifics...the creative world is your oyster!)
"In the last couple years, I realized what I wanted to pursue was a career that revolved around food. Slowly honing in on what that would look like, I knew that photography would be the foundation for my future site and food blog. I learned some very basic photography skills several years ago, in high school, and attempted to Google and Youtube more informative instruction over time (which is a method of learning I don't enjoy). After countless wasted hours of trying to self-teach online, I still desperately needed clear cut direction and answers. Enter Eva.
I've followed and admired Eva for a few years - always wishing I could go to her workshops or Secret Suppers, but never finding the right time or wiggle room in the budget. When she announced she was releasing this course, I was elated! At the brink of boiling over with the desire to finally take the leap and follow my dreams, there was no more room to make excuses and NOT invest in myself.
This course is nothing short of magic. Eva gently draws back the veil and gives clear, simple, and richly detailed instruction. Instead of wasting hours searching the vast void of the Internet, I happily found that all the answers I sought have been neatly capsuled in this beautifully conducted course. Not only have I learned SO MUCH technically, but I feel more confident and capable in tackling my passion and future.
Thank you, Eva, for bridging the gap, eliminating my insecurity, and placing me within reach of my dreams."
- Caroline Bergeron of Wildwood Folk
“After following Eva’s work online and getting so much inspiration from her posts, I didn’t hesitate to take the the online course. It was the ideal follow up to deepen my own work as a food stylist, helping me to develop a sharper eye for detail, enhance my sense of storytelling, and to understand better the “eye” of a photographer, both artistically and technically. As a relative newcomer to the field, she gave me the tools to overcome some key obstacles, both practical and emotional. Above all, I have come to see her as a mentor rich with humanism and a great communicator of all things creative.”
- Darko Ramljak, Food Stylist